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Car Dealership Core Web Vitals: Why Your Website's Speed Isn't Everything (But It's Close)
Uncategorized
08/26/2024
The Overhyped Sprint for Core Web Vitals Supremacy Car dealership managers, buckle up. There’s a lot of noise in the digital airwaves these days, and it’s coming from all sides. You’ve probably heard it—companies touting Core Web Vitals (CWV) as the new holy grail of SEO. Sure, metrics like Largest Contentful Paint (LCP) and Cumulative…
The Future of SEO + AI: Revolutionizing the Automotive Digital Experience - A Beginners Guide
Marketing 101
07/06/2024
Nick Askew, Space Auto – Chief Executive Officer The Future of SEO + AI: As the CEO of Space Auto, I’ve always believed that the future of SEO in the automotive industry isn’t just about keeping up with trends—it’s about setting them. Our mission at Space Auto is to unify automotive dealership tech and elevate…
06/18/2024
Nick Askew, Space Auto – Chief Executive Officer Boost Your Dealership’s Website Conversions with These Proven Strategies As the CEO of Space Auto (and former multi-store digital director), I understand the challenges that car dealerships face in converting website visitors into leads. But one thing is true with all customers, no matter how they got…
05/01/2024
Nick Askew, Space Auto – Chief Executive Officer Introduction: Why Compliance Matters in Modern Car Dealerships In today’s hyper-competitive automotive market, car dealerships are not just selling cars; they’re selling trust and transparency. With the Federal Trade Commission (FTC) setting new benchmarks through the Combating Auto Retail Scams Rule (CARS Rule), the focus on honest…
Embracing AI: How Automotive Dealerships Can Supercharge Their Operations and Reconnect with Humanity
Dealer News
03/15/2024
By Nick Askew, CEO and Founder of Space Auto. Originally Published at AutoSuccess Magazine, March 2024 The sweetheart buzzword of 2024, AI. In the fast-paced world of automotive sales, the term “AI” has become a buzzword that’s impossible to ignore. Yet, many within the industry perceive it as little more than a novelty, limited to…
Turning Your Website From A Maze Into A Clear Path
Marketing 101
03/04/2024
A Heart-to-Heart for Car Dealers You’re not in this business because it’s easy; you’re here because you’ve got a rare kind of persistence (dare I say stubbornness?) that makes you tackle challenges head-on. You’re smart, savvy, and you know how to make a sale stick. But, let’s face it—when it comes to your website, there’s…
The Future of Car Dealership Marketing: 3 ChatGPT Prompts to Turbocharge Your Sales Game
Marketing 101
09/14/2023
Hello, future-masters of the car dealership universe! 🚀 If you’re still slumming it in the Stone Age of marketing, you’re not just behind, you’re practically extinct. It’s time to leverage the boundless powers of Artificial Intelligence (AI), particularly the magic of ChatGPT. So let’s get you cruising into the 21st century. Vroom, vroom! Why Traditional…
Unraveling the Future: AI-Powered Dealership Desking
Marketing 101
08/07/2023
As the times change, so do our practices. What was once a matter of chalk, talk, and the reliable 4-square, has now transformed into sleek grids on an iPad. The onset of technology in car dealerships has revamped the classic “Desking” technique, but is it enough to rely solely on digital retailing tools? The Modern…
The Superpowers of AI in Modern Car Dealerships
Dealer News
08/06/2023
The Era of Human and Machine Collaboration When the good old abacus was replaced by the computer, dealerships didn’t see a horde of machines taking over sales pitches. Instead, they witnessed the birth of efficiency. Computers provided what the human mind couldn’t – speed in calculations, quick bank approvals, and precise information. Yet, amidst all…
08/06/2023
It’s 2023, and no, flying cars and instant food pills are not revolutionizing the world… but that doesn’t mean technology isn’t revolutionary. The landscape of car dealership marketing is on a bullet train towards the future. And guess what? Car dealerships that aren’t jumping on board are being left at the station. So, how do…
08/01/2023
Major CRM Upgrades to Appointments; New Tasks & Automations for Car Dealerships Our July 2023 Space Auto CRM release notes include some amazing updates that will make life at your dealership easier (because you deserve it.) Appointments for Car Buyers & Dealers This release includes a vast upgrade to the process of booking Appointments. It…
07/19/2023
Attracting customers is the lifeblood of any successful car dealership. But in a world that’s more connected than ever before, how can you stand out from the competition and make your dealership the go-to place for potential car buyers? The automotive industry is no longer just about selling cars; it’s about providing a customer experience…
06/20/2023
Learn More at Booth #747 at the NIADA Accelerate Convention & Expo 2023 at Wynn Las Vegas DALLAS Texas (June 20, 2023) – Space Auto, the new integrated software and marketing solution for car dealerships, is excited to announce that the Space Auto CRM will include an integrated Digital Retailing and Digital Desking feature as part…
06/08/2023
Space Auto, the new integrated software and marketing solution for car dealerships, announced that the company has secured a Series A funding round with a group of investors that includes Global Business Leader and Philanthropist John Paul DeJoria. The funding is earmarked specifically for building out dynamic AI automation across Space Auto’s website, retailing, and…
06/06/2023
DALLAS, Texas (June 2023) – Space Auto, the new integrated software and marketing solution for car dealerships, announced that the company has secured a Series A funding round with a group of investors that includes Global Business Leader and Philanthropist John Paul DeJoria. The funding is earmarked specifically for building out dynamic AI automation across Space…
How Do I Update My Car Dealership Website from Universal Google Analytics to Google Analytics 4 (GA4)?
Marketing 101
06/03/2023
Important Note: If you are a new or existing Space Auto client, our team has already set up GA4 on your dealer website. You do not need to do anything. What is Universal Analytics and Google Analytics 4? Google Analytics is the number one global measurement and reporting software for websites. Automotive dealerships are no…
5 Ways Google Analytics 4 (GA4) Actually Helps Car Dealership Websites, Marketing, and Reporting
Marketing 101
06/03/2023
Google’s Universal Analytics platform, that we all know and love, is migrating to Google Analytics 4 (GA4) on July 1, 2023. The new software upgrade offers car dealerships significant enhancements around gaining insights into customer website behavior and activity. Let’s look at some improvements that GA4 offers and how it can help your dealership build…
05/22/2023
Space Auto Digital Retailing Portal makes it so easy for customers to interact with the dealership. Car buyers can access the portal on any browser or mobile device, at home or on the go. Shoppers can conveniently request instant trade values, send important documents such as a driver’s license or proof of insurance, and submit…
05/18/2023
Jim Ziegler, The Alpha Dawg, sits with Nick Askew, Space Auto CEO and Taylor Bartholomew, Space Auto Chief Product Officer, to discuss the pressing question: “What If All of Your Technology Partners Communicated With Each Other?” What If? … What if there was a solution where all of the vendors communicated with each other in…
05/17/2023
First-Ever Fully Integrated Dealership CRM Makes It Easier to Turn Car Shoppers into Buyers Space Auto, he new integrated software and marketing solution for car dealerships, announces the launch of the first-ever centralized CRM technology for retail automotive that tracks the entire customer journey from first click to close, and uses AI-generated responses to create…
(AP News) Space Auto Launches Game-Changing New CRM Software With AI Responses for Auto Dealerships
Press
05/12/2023
DALLAS, May 10, 2023 (GLOBE NEWSWIRE) — Space Auto, the new integrated software and marketing solution for car dealerships, announces the launch of the first-ever centralized CRM technology for retail automotive that tracks the entire customer journey from first click to close, and uses AI-generated responses to create personalized interactions for car shoppers. Read full article.
05/12/2023
DALLAS, May 10, 2023 (GLOBE NEWSWIRE) — Space Auto, the new integrated software and marketing solution for car dealerships, announces the launch of the first-ever centralized CRM technology for retail automotive that tracks the entire customer journey from first click to close, and uses AI-generated responses to create personalized interactions for car shoppers. Read full article.
05/12/2023
DALLAS, May 10, 2023 (GLOBE NEWSWIRE) — Space Auto, the new integrated software and marketing solution for car dealerships, announces the launch of the first-ever centralized CRM technology for retail automotive that tracks the entire customer journey from first click to close, and uses AI-generated responses to create personalized interactions for car shoppers. Read full article.
05/10/2023
First-Ever Fully Integrated Dealership CRM Makes It Easier to Turn Car Shoppers into Buyers DALLAS, Texas (May 10, 2023) – Space Auto, the new integrated software and marketing solution for car dealerships, announces the launch of the first-ever centralized CRM technology for retail automotive that tracks the entire customer journey from first click to close, and…
05/10/2023
The Space Auto CRM is the first-ever centralized CRM technology created for car dealers that tracks the entire customer journey, from first click to close. Nick Askew, Space Auto Founder & CEO, demonstrates the power and simplicity of this innovative software for dealers. It uses AI-Responses to allow your sales team to select personalized interactions…
03/22/2023
Friday, Mar. 17, 2023, 06:05 PM Auto Remarketing Staff Space Auto recently rolled out what it called the “ultimate” social media how-to guide for BMW dealers. The provider of an integrated software and marketing solution for dealerships highlighted that its BMW Dealership Social Media Playbook offers expert tips on how dealerships can grow their digital…
03/21/2023
By Tanya Gazdik A social media playbook is being distributed to more than 100 BMW dealerships, offering expert tips on how dealerships can grow their digital presence. Developed by Space Auto, the BMW Dealership Social Media Playbook includes steps for using TikTok and Instagram to drive vehicle sales. It includes recommendations on lighting, production, and copywriting, and…
03/16/2023
Social media has become one of the most effective ways to reach new and existing car buyers, and yet there is never enough marketing support at auto dealerships, especially for platforms like TikTok and Instagram,” said Nick Askew, Space Auto Founder and CEO. “That’s why Space Auto created The BMW Dealership Social Media Playbook, offering…
03/16/2023
Space Auto, the new integrated software and marketing solution for auto dealerships, has created the ultimate social media how-to guide for BMW dealers. The BMW Dealership Social Media Playbook offers expert tips on how dealerships can grow their digital presence, including proven steps for using TikTok and Instagram to drive vehicle sales. It includes everything…
03/16/2023
AI communications for car dealerships are here today! When your sales rep responds to your leads and customers in a thoughtful and meaningful way, whether it’s by email, text or a phone call, it all takes time, energy, and some brain power. As a manager, you also might worry, did your rep: remember to follow…
03/15/2023
How-To Guide Offers Best Practices for TikTok & Instagram to Help Dealers Drive Sales DALLAS, Texas (March 15, 2023) – Space Auto, the new integrated software and marketing solution for auto dealerships, has created the ultimate social media how-to guide for BMW dealers. The BMW Dealership Social Media Playbook offers expert tips on how dealerships…
03/07/2023
Victory Kia of Victoria Texas, offers a wide range of Kia and other used vehicles to customers. They reached out to Space Auto to drive more traffic to their website for quality online lead generation. In addition to launching a new website that provided a simple, direct, consumer experience, Space Auto recommended a strategic Search…
02/07/2023
DALLAS, Feb. 01, 2023 (GLOBE NEWSWIRE) — , the new integrated software and marketing solution for auto dealerships, is excited to announce three new leadership hires, including two veterans of CarOffer. The company is also moving into a larger office space in Dallas to keep pace with its growing team and client base. Read full…
02/07/2023
Company Announces Leadership Hires and New Dallas Office DALLAS, Feb. 01, 2023 (GLOBE NEWSWIRE) — Space Auto, the new integrated software and marketing solution for auto dealerships, is excited to announce three new leadership hires, including two veterans of CarOffer. The company is also moving into a larger office space in Dallas to keep pace…
02/07/2023
Space Auto, the new integrated software and marketing solution for auto dealerships, is excited to announce three new leadership hires, including two veterans of CarOffer. The company is also moving into a larger office space in Dallas to keep pace with its growing team and client base. Read full article.
02/05/2023
The Problem: Owings Auto wanted to get more performance out of their website and gain efficiency from their digital ad spend The Solution: Space Auto Website & Digital Marketing Services Owings Auto is a Buy-Here, Pay-Here dealership located in Arlington, TX offering a wide variety of quality used cars. They came to Space Auto with…
Space Auto Announces Leadership Hires and New Dallas Office Setting Stage for Growth (Press Release)
Press
02/01/2023
DALLAS, Texas (February 1, 2023) – Space Auto, the new integrated software and marketing solution for auto dealerships, is excited to announce three new leadership hires, including two veterans of CarOffer. The company is also moving into a larger office space in Dallas to keep pace with its growing team and client base. As Space…
01/31/2023
Space Auto is reimagining the car-buying journey by streamlining automotive retail tech and elevating the customer experience. Learn more.
3 Simple SEO (Search Marketing) Strategies for Car Dealerships to Boost Organic Traffic
Marketing 101
01/31/2023
As a car dealer, it’s important to make sure your dealership website is optimized for search engines, such as Google and Bing, in order to draw in new customers. The better your dealership website is optimized for search, the higher your business will rank in search queries that include keywords and phrases which appear on…
5 Local Listings Strategies to Increase Your Dealership's Website Traffic and Marketing
Marketing 101
01/09/2023
For car dealerships, managing your local online listings carefully and accurately is extremely important as it helps to create a strong online presence that can attract new customers. Having quality local listings on platforms such as Google My Business, Facebook, and Yelp, ensures that your dealership is accurately represented online and can be easily found…
Want to Sell More Cars and Provide Better Customer Service at your Car Dealership? Here are 5 Ways CRM Automations Can Help.
Marketing 101
12/21/2022
How can setting up CRM automations help you sell more cars? CRM automation can be a powerful tool for car dealerships to improve customer service and create a better customer experience. By setting up automated communications, dealerships can stay in touch with customers and provide them with the information they need, when they need it.…
10 Tips for Taking Great Marketing Photos of Cars at Your Dealership - An AI Blog Post
Marketing 101
12/14/2022
This entire blog post was written with ChatGPT, an experimental AI tool. This blog post was prompted by Nick Askew, our CEO, using simple commands to explain why taking inventory photos at you dealership is important, how it helps drive revenue, and photography tips for vehicles. “We are all used to experiencing AI on a…
Patterson Truck Stop - Client Success Story
Case Studies
12/02/2022
Learn how Space Auto helped Patterson Truck Stop grow their business from 35 cars to 60+ per month using Space Auto Website and Marketing Services. Sales Manager Stephaine Barber explains how Space Auto’s client service team helped drive quality leads, search and website traffic. Book a meeting and learn more about Space Auto.
11/29/2022
Market Watch covers Space Auto’s new product launch! Read full article.
(Auto Success) Space Auto Releases First Integrated Software and Marketing Solution for Auto Dealers
Press
11/29/2022
Car dealerships can now meet their software and marketing needs all in ONE SPACE. Space Auto is taking the auto industry by storm with its launch of innovative solutions that connect auto dealers with customers, drive sales, and grow their business — all in one unified system. Read full article.
11/29/2022
The Galveston County Daily News covers Space Auto’s new product launch. Read more
11/09/2022
DALLAS, Nov. 09, 2022 (GLOBE NEWSWIRE) — Car dealerships can now meet their software and marketing needs all in one space. Space Auto is taking the auto industry by storm with its launch of innovative solutions that connect auto dealers with customers, drive sales, and grow their business — all in one unified system. Read full…
11/09/2022
DALLAS, Texas (November 2022) – Car dealerships can now meet their software and marketing needs all in one space. Space Auto is taking the auto industry by storm with its launch of innovative solutions that connect auto dealers with customers, drive sales, and grow their business — all in one unified system. Space Auto is…
09/02/2021
An effective automotive website will have a homepage that is simple to navigate, offers clear calls to action (CTAs), and makes it easy for customers to do business with your dealership. Here are a few optimizations you can make to immediately increase the effectiveness of your dealership’s homepage so that you can get more leads…
Writing Copy That Sells for Any Website
Marketing 101
08/05/2021
Writing copy for your website is an essential part of running a successful business. If your site is filled with grammatical errors or doesn’t have a clear message, then visitors will quickly bounce, meaning a loss in sales for your business. The goal of your website is to get potential customers to view your website,…
07/15/2021
In 2020, we learned how to lean into threatening circumstances and ultimately, saw the automotive industry thrive in a time when many businesses were not as fortunate. As we face a different issue in 2021 with chip shortages and reduced inventory, we must remember to once again adapt in this ever-changing market. While it may…
How to Write Facebook Ad Copy That Converts
Marketing 101
05/26/2021
Why Does Writing Good Facebook Copy Matter? In the digital marketing space, Facebook has quickly become an advertising monster because of its rich user base and wide variety of ad types and advanced targeting. Not only does it have amazing targeting tactics, but it opened up a whole new world of advertising by creating a…
04/22/2021
The digital age of social media is constantly evolving each day, and after this past year, a strong social media presence has become essential for businesses to succeed. So far in 2021, there are 3.78 billion social media users worldwide. At Space Automotive, we dedicate time to constantly improving our current social media strategy by…
Top 5 Tips to Efficiently Communicate With Clients
Marketing 101
03/03/2021
Our team spends lots of time talking with clients, addressing their needs, and helping them reach their business goals each day. We have found that utilizing strategic client communication is beneficial to building solid relationships with clients and closing more sales. By working to improve your client communication skills you will be more confident in…
How Does the Apple vs Facebook War Affect Your Business?
Marketing 101
02/01/2021
Changes to the digital marketing landscape are coming for advertising businesses after Apple announced a new iOS app requirement that has put Facebook on the defensive. In addition to Facebook publicly criticizing Apple at a level that most giant corporations rarely do, the new regulation and Facebook’s rebuttal have opened a greater philosophical debate on…
Top 7 Benefits of OTT Advertising
Marketing 101
01/22/2021
Unlike traditional television advertising, over-the-top (OTT) advertising is trackable, highly-targeted, and cost effective. It’s easier than ever to define an audience and engage them directly with a multitouch strategy that ties in with your existing marketing efforts. Modern advertising methods allow customers to see marketing content from a single, unified campaign in multiple environments around…
12/12/2020
Why are Facebook ads so successful? Facebook is a social media platform that boasts the largest number of users in the entire world. Out of their gigantic user-base, the social media giant has over 1.73 Billion Active Daily Users, which means these users are logging in and interacting with the platform on a daily basis.…
Best SEO Practices for Car Dealership Websites
Marketing 101
11/20/2020
Car dealership websites are in a funny place. On one hand, people rely on dealership websites more than ever and they offer a lot of conveniences. After all, it’s become commonplace for customers to browse dealership inventory, find the perfect car, and secure financing online before ever visiting the dealership in person. More and more…
Keys to Creating Effective Car Dealership Landing Pages
Marketing 101
10/20/2020
Creating a great landing page isn’t complex but if this is your first rodeo, it is helpful to have some pointers so you can get started with a strong foundation! Great landing pages do 2 things at the same time Great landing pages promote a unique offering your dealership wants to promote Great landing pages…
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